Workforce preparation for increasing strategic marketing skills that enable students to develop improved social media communication and sharpen planning and goal setting skills. Enhance retention of long-term customers to increase profitability through creation and implementation of marketing strategies.

1. Properly develop social media profiles to engage in customer and organizational relationships to increase sales and profitability for organizations
2. Students develop skills which will give them opportunities to do strategic marketing development and immediate social media campaigns
3. Expand accuracy and fluency in marketing segment knowledge and theories to communicate necessary information to obtain or expand employment work or create a social media strategy for entrepreneurial expertise