Marketing (MKT)

Credit Courses

MKT 101 Introduction to Marketing (3 Units)

Skills Advisories: Eligibility for ENG 110 or ENG 110H.

Hours: 54 (54 lecture)

Examines the critical role of marketing in customer-driven marketplaces. Topics covered include marketing research, customer-driven marketing, marketing strategies for profit businesses, as well as not-for-profit businesses and institutions. Includes advertising as well as the other elements of promotion. Course material is reinforced with the use of marketing computer simulation.

Transfer Information: CSU Transferable

MKT 120 Relationship Selling (3 Units)

Skills Advisories: Eligibility for ENG 110 or ENG 110H.

Hours: 54 (54 lecture)

Theories, principles and techniques of creating relationships within the process of selling. Study areas include application of current theories within the fields of psychology and technology for obtaining increased buyer-seller relationship utility in the marketplace.

Transfer Information: CSU Transferable

MKT 125 Principles Of Customer Service (3 Units)

Skills Advisories: Eligibility for ENG 110 or ENG 110H.

Hours: 54 (54 lecture)

Introduction to the theories, principles and practices of customer service. Analysis of creating complementary relationships that focus on participatory partnering and reciprocity conducted.

Transfer Information: CSU Transferable

MKT 135 Public Relations (3 Units)

Same as: JOUR 135

Skills Advisories: Eligibility for English 110 or English 110H.

Hours: 54 (54 lecture)

Survey of public relations history, theories and practices, focusing on applications to business, public and nonprofit agencies and institutions. Practical approach to using the media, creating press releases, organizing and executing campaigns, and promoting favorable relations with various segments of the public.

Transfer Information: CSU Transferable

C-ID: JOUR 150.

MKT 164 Online and Mobile Marketing (3 Units)

Same as: MAT 164

Skills Advisories: Eligibility for ENG 98 and ENG 103.

Hours: 54 (54 lecture)

Introduction to those components needed to develop effective online and search engine marketing (SEM) strategies. Emerging digital media and mobile advertising campaigns are emphasized. Includes search engine optimization (SEO), paid placement ads, keyword identification, placement strategies, SEM research and management tools, and WAP advertising applications in mobile marketing and video advertising.

Transfer Information: CSU Transferable

MKT 200A Social Media and Self-Branding (3 Units)

Skills Advisories: Eligibility for ENG 98 and 103.

Hours: 54 (54 lecture)

Social Media and self-branding are critical to organizational success in real and digital marketing exchanges. Using social media to convert potential customers into advocates or users.

Transfer Information: CSU Transferable

MKT 201A Marketing Strategy and Positioning (3 Units)

Skills Advisories: Eligibility for ENG 98 and 103.

Hours: 54 (54 lecture)

Understand customer and product profitability and how to position your firm and product for growth. Takes an in-depth look at pricing, competitive dynamics, comparative advantage and how to integrate marketing strategy into your overall plan. Understand customer and product profitability and how to position your firm and product for growth.

Transfer Information: CSU Transferable

MKT 203 Marketing Communications (3 Units)

Course Advisories: MKT 101.

Skills Advisories: Eligibility for ENG 110 or ENG 110H.

Hours: 54 (54 lecture)

Study of how businesses use marketing to communicate through advertising and public relations. Topics include identifying target markets, selecting types of media, evaluating and developing ads and implementation of public relations programs.

Transfer Information: CSU Transferable

MKT 205 Consumer Selling Strategies (3 Units)

Course Advisories: MKT 101.

Skills Advisories: Eligibility for ENG 110 or ENG 110H.

Hours: 54 (54 lecture)

Study of the principles of sales and customer service. Examines how the differences between buyers and sellers impact sales, purchasing and service decisions. Also briefly reviews the use of marketing research methods.

Transfer Information: CSU Transferable

MKT 209 International Marketing (3 Units)

Course Advisories: MKT 101.

Skills Advisories: Eligibility for ENG 110 or ENG 110H.

Hours: 54 (54 lecture)

Theory and practice of marketing on an international scale. Presents information on the global nature of the marketing process and its impact on the effectiveness of firms entering a different market. Special emphasis is placed on economic and business systems throughout the world. Provides information about the Pacific Rim and EC markets and their development.

Transfer Information: CSU Transferable

MKT 212 Supply Chain Logistics (3 Units)

Skills Advisories: Eligibility for ENG 110 or ENG 110H.

Hours: 54 (54 lecture)

The key elements of international logistics, including definitions, regulations, documentations, transportation, warehousing and pricing, as well as emerging issues of the industry in today's economy. Includes practical exercises and lectures.

Transfer Information: CSU Transferable

MKT 215 Segmentation and Target Marketing (3 Units)

Course Advisories: MKT 101.

Skills Advisories: Eligibility for ENG 110 or ENG 110H.

Hours: 54 (54 lecture)

Demographics and target marketing are the fundamental concepts by which all ideas begin their developmental process on there way to market launch. Understanding the components of demographics, psychographics, geographics, and benefit segmentation have, through technology, allowed all size target markets to potentially be served and profitability to be achievable.

Transfer Information: CSU Transferable

MKT 220 Introduction To Electronic Commerce (3 Units)

Same as: CIS 220

Course Advisories: BUS 101 and COMP 103.

Skills Advisories: Eligibility for ENG 110 or ENG 110H.

Hours: 54 (54 lecture)

Survey of electronic commerce and the use of the Internet to conduct business. Includes an interdisciplinary exploration of the issues, trends, opportunities and technologies which shape electronic commerce.

Transfer Information: CSU Transferable

Noncredit Courses

MKT NC001 Promotional Marketing Tools (0 Units)

Hours: 10 (10 lecture)

Marketing effectiveness includes the creation and maintenance of product (tangible and intangible) brand awareness for organizational profitability. Promotional strategy includes using major marketing tools such as public relations, advertising, relationship selling, and social media. A successful marketing campaign is correctly timed and mixed and translates to increased sales and customer loyalty in profit and non-profit sectors. Learn to use marketing communication as a growth and customer retention tool. Learn how to cement relationships to gain the lifetime value of every customer. Course restricted to 98 repetitions

MKT NC002 Business Branding (0 Units)

Hours: 10 (10 lecture)

Learning to identify and implement a branding strategy in a sharable and saleable global marketplace requires responding to existing needs and wants of customers. Social media use in building a brand with “trust credits critical business relationships. Digital data once gathered on current websites such as LINKED IN, TWITTER, FACEBOOK create mutual understanding between the seller and the buyer in the relationship process from product creation to profit taking. Course restricted to 98 repetitions

MKT NC003 Marketing Maps (0 Units)

Hours: 10 (10 lecture)

Business success begins with responding to target markets by positioning them in the mind of customers via knowledge of their demographics, psychographics, and geographic information. Marketing messages which respond to targeted customer demand occurs via creating both consistent and effective marketing messages. All messages require perceptional knowledge of targeted customers. Target marketing positioning strategies deliver the right mix of people the relevant benefits and features offered by businesses. Course restricted to 98 repetitions

MKT NC004 Mobile Marketing (0 Units)

Hours: 10 (10 lecture)

Mobile marketing encompasses global exchange activities on devices such as smartphones, tablets, and various others. Businesses today look for customer based profitability and investment solutions using mobile devices which also offer customers instant feedback and satisfaction. These devices attract, engage, acquire, and retain local and international customers. Mobile communication offers solutions via gathering data, insights, and content in the marketplace in real time. Course restricted to 98 repetitions

MKT NC005 Creating Effective Communication in Promotional Marketing (0 Units)

Hours: 16 (16 lecture)

This course focuses on the promotional aspect of marketing and the different communication techniques used to raise customer awareness and interest. Students will learn how to identify the mediums that will be most effective to a targeted market. Both business-to-consumer and business-to-business strategies will be covered. These techniques will help students succeed in various careers such as sales, public relations, copywriting, and other marketing positions. Course restricted to 98 repetitions

MKT NC006 Managing a Marketing Campaign Project (0 Units)

Hours: 16 (16 lecture)

Focuses on the research, planning, execution, and evaluation of a marketing campaign. Examines the specific activities used to promote products, services, and businesses. Multiple mediums that carry the message of the marketing campaign will be covered. Explores how companies use marketing campaigns to reinforce branding and positioning. Course restricted to 98 repetitions

MKT NC007 Self-Management and Development (0 Units)

Hours: 16 (16 lecture)

Focuses on self-management skills that encourage behavior that results in the achievement of personal and professional goals. These can include activities that improve awareness and identity, develop talents and potential, build human capital, and facilitate employability, enhance quality of life, and contribute to the realization of dreams and aspirations. Course restricted to 98 repetitions