International Marketing Communication, Skills Competency Award (SCA)
This department offers personal and professional, transferable and degree programs in finance. Students interested in the financial services industry should consider the course of study described for the Finance Certificate. Additional courses in personal money management and real estate investment offer opportunities for personal development. These programs have been designed in consultation with leading local professionals. Commercial and investment banks, savings and loans, credit unions, thrifts and finance companies are looking for candidates with these skills.
The International Business Program provides an introduction to the central aspects of international business. Topics include the economic, political and social environments in which we operate; how international activities alter the strategies for success in management tasks of planning, marketing, finance, law and personnel; and the principles associated with the international exchange of goods, services and investments. Unique applied short courses are offered in the spring in international business law and basics of importing and exporting.
Marketing courses are designed to lead people to job opportunities in the fields of advertising, marketing, retail sales, wholesaling and international marketing. Concepts of planning and developing products and services are emphasized, along with studies of packaging, distribution and government regulations.
Skills Competency Award Requirements
Complete all department requirements with a “C” or higher or "P" in each course. Candidates for a Skills Competency Award are required to complete at least 20% of the department requirements through SBCC.
| Code | Title | Units |
|---|---|---|
| Department Requirements | ||
| COMM 151 | Intercultural Communication | 3 |
| IBUS 102 | Introduction to International Business | 3 |
| IBUS 109 | Basics of Importing and Exporting | 3 |
| MKT 209 | International Marketing | 3 |
| Total Units | 12.00 | |
- Demonstrate the four (4) P’s to strategically assess a business or products marketing mix.
- Demonstrate knowledge of international marketing strategies.
- List and explain the value-chain processes within international business as a means of achieving superior quality, efficiency, and responsiveness to the customer.