Marketing, Associate in Arts (AA)
The Marketing Program at Santa Barbara City College emphasizes the concepts of planning and developing products and services. In addition, the student will acquire critical information involving packaging, distribution, pricing, advertising, personal selling and computer graphics applications in the creation of successful marketing strategies. This program may also prepare a student for transfer to a four-year institution.
Associate Degree Graduation Requirements
Complete all of the following:
- All Department Requirements listed below with a “C” or better or “P” in each course (at least 20% of the department requirements must be completed through SBCC).
- One of the following three General Education options:
- OPTION 1: A minimum of 18 units of SBCC General Education Requirements (Areas A-D) and Institutional Requirements (Area E) and Information Competency Requirement (Area F) OR
- OPTION 2: IGETC Pattern OR
- OPTION 3: CSU GE Breadth Pattern
- A total of 60 degree-applicable units (SBCC courses numbered 100 and higher).
- Maintain a cumulative GPA of 2.0 or better in all units attempted at SBCC.
- Maintain a cumulative GPA of 2.0 or better in all college units attempted.
- A minimum of 12 units through SBCC.
| Code | Title | Units |
|---|---|---|
| Department Requirements | ||
| MKT 101 | Introduction to Marketing | 3 |
| MKT/MAT 164 | Online and Mobile Marketing | 3 |
| MKT 203 | Marketing Communications | 3 |
| MKT 205 | Consumer Selling Strategies | 3 |
| MKT 215 | Segmentation and Target Marketing | 3 |
| MKT/CIS 220 | Introduction to Electronic Commerce | 3 |
| Complete 6 units from the following: | 6-8 | |
| Introduction to Computer Applications | ||
| Microsoft Access | ||
| Production II: Commercial Applications | ||
| Intermediate Graphic Design | ||
| Introduction to International Business | ||
| Digital Imaging I | ||
| Web Design I | ||
| Relationship Selling | ||
| Principles Of Customer Service | ||
| Public Relations | ||
| International Marketing | ||
| Total Units | 24.00-26.00 | |
- Recognition and appreciation of diversity which exists in the discipline of Marketing.
- Understanding that market segmentation is present in local, regional, national, and global customer market recognition.
- Identifying that the fundamental basis of marketing is to create and implementation form, time, place, and ownership utility.
- Demonstration that risk and reward are present in all marketing product, price, distribution and promotion activities.
- Identifying that the marketing concept is present in all successful non-profit and profit making marketing activities in organizations.