The Marketing Program at Santa Barbara City College emphasizes the concepts of planning and developing products and services.  In addition, the student will acquire critical information involving packaging, distribution, pricing, advertising, personal selling and computer graphics applications in the creation of successful marketing strategies.  This program may also prepare a student for transfer to a four-year institution.

Associate Degree Graduation Requirements

Complete all of the following:

1. All Department Requirements listed below with a “C” or better or “P” in each course (at least 20% of the department requirements must be completed through SBCC).
2. A minimum of 18 units of SBCC General Education Requirements (Areas A-D) and Institutional Requirements (Area E) and Information Competency Requirement (Area F)
3. A total of 60 degree-applicable units (SBCC courses numbered 100 and higher).
4. Maintain a cumulative GPA of 2.0 or better in all units attempted at SBCC.
5. Maintain a cumulative GPA of 2.0 or better in all college units attempted.
6. A total of 12 units through SBCC.

1. Recognition and appreciation of diversity which exists in the discipline of Marketing.
2. Understanding that market segmentation is present in local, regional, national, and global customer market recognition.
3. Identifying that the fundamental basis of marketing is to create and implementation form, time, place, and ownership utility.
4. Demonstration that risk and reward are present in all marketing product, price, distribution and promotion activities.
5. Identifying that the marketing concept is present in all successful non-profit and profit making marketing activities in organizations.

Make an appointment with your SBCC academic counselor through Starfish to create a Student Education Plan that reflects a recommended course sequence for this program that is tailored to your individual needs.

How to schedule an Academic Counseling appointment.