Sales and Marketing, Skills Competency Award (SCA)
| Code | Title | Units |
|---|---|---|
| Department Requirements | ||
| BUS 101 | Introduction To Business | 3 |
| COMP 103 | Internet Communications | 1 |
| COMP 171 | Business English | 3 |
| MKT 101 | Introduction to Marketing | 3 |
| MKT 203 | Marketing Communications | 3 |
| MKT 205 | Consumer Selling Strategies | 3 |
| Optional: | ||
| Work Experience In Business Administration | ||
| Total Units | 16.00 | |
Students must complete the above courses with a grade of “C” or higher or credit in all courses.
- Demonstrate the ability to sell products.
- Demonstrate appropriate customer service techniques.
- Develop an advertising plan for a product.
- Calculate the break-even point of a product, given fixed costs, variable costs and a selling price.
- Analyze a variety of advertising media and identify the appropriate media selection based upon cost per thousand.
- Write an effective advertisement using AIDA.
- Communicate clearly and effectively using the telephone.