International Marketing: Fashion and Beauty, Skills Competency Award (SCA)
Skills Competency Award Requirements
Complete all department requirements with a “C” or higher or "P" in each course. Candidates for a Skills Competency Award are required to complete at least 20% of the department requirements through SBCC.
|IBUS 271||International Fashion and Beauty Product Development||3|
|IBUS 273||Global Fashion and Beauty Industry Marketing||3|
|IBUS 275||Global Fashion Trends in Retail and E-tail||3|
- Explain how the global fashion and merchandising industries operate.
- Explain how the marketing mix, promotional mix, and segmentation relate to retailing and etailing in the global fashion and beauty industries.
- Explain how general business operations and principles apply to the global economy in the fashion and beauty industries.
- Explain how E marketing and sales, planning and buying, management and supervision, business law and professional communications relate to branding and channel distribution.