International Marketing Communication, Skills Competency Award (SCA)

Students must complete the above courses with a grade of “C” or higher or credit in all courses.

1. Demonstrate the four (4) P’s to strategically assess a business or products marketing mix.
2. Demonstrate knowledge of international marketing strategies.
3. List and explain the value-chain processes within international business as a means of achieving superior quality, efficiency, and responsiveness to the customer.